These days, most companies have a social media presence, and many have resources dedicated to making sure that presence is worthwhile. Brands like Oreo have taken this challenge very seriously and have scored major points with the public by consistently nailing it with the right creative at precisely the right time. In 2012, they boldly proclaimed their stance on a controversial issue with the now famous Gay Pride Facebook Post. A decidedly risky move, their Facebook engagements rose by over 50% and the positive sentiment for the brand more than doubled according to Unmetric.
Infographic originally appeared on pivotcon.com. Read full post: How Oreo Took a Controversial Stand and Achieved an Epic Social Media Win
They followed up with another hit post, lampooning the technical difficulties of Super Bowl XLVII. The post was “designed, captioned and approved within minutes,” and was retweeted 10,000 times in one hour according to Ad Age.
Not every social media post makes that kind of splash, in fact the vast majority of Oreo’s posts get just a fraction of those likes, and reposts. Still they remain busy dreaming up, creating and posting fun creative to keep fans engaged. The frequency of these posts keep them nimble, and their content naturally evolves in a sort of stream of consciousness style, leading them in many different directions. Oreo's sculptures, magic tricks, and stop-motion animation have populated their Facebook wall. Most recently they've created a series of “Snack Hacks” where chefs deconstruct the cookie and rework it into some sort of culinary miracle (#delicious).
To take full advantage of the numerous resources being poured into daily, or even hourly posts, Oreo needs to get their content in front of as many eyeballs as possible. The Adspace Smart Screens provide a bigger, brighter stage reaching a wider audience, including those who haven’t yet made the conscious decision to follow.
Using our network connection, Adspace can link up with brand’s Facebook, Twitter, Instagram, and Vine accounts to increase their reach, and gather new followers and fans in the process. These “snackable” posts are focused, self-contained and ideal for our environment. Our screens can update the creative as fast as the brand can create it. Additionally, our creative team is ready to help (for free!) make this a seamless process.
Here is an example of how Oreo could use our screens to increase their reach and make the most of their awesome creative. With minimal additional effort they could be reaching millions more viewers with fresh new creative everyday.
So Oreo, now I am talking directly to you, you have done all the work-- now get your terrific content out there with Adspace!